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Avoid too many @mentions. A profile full of @mentions is an instant turnoff to potential followers. It’s immediately exclusionary – the profile’s tweets are mostly directed at individual Twitter profiles, and the potential follower can’t see the other sides of the conversations. A potential follower can obtain virtually no interesting or relevant information from such tweets. A Twitter profile full of @mentions is a Twitter profile full of conversational dead ends. The reader is basically forced to overlook them.

Employing too many @mentions also decreases your “follow’s” worth. It’s a known tactic to gain followers by @mentioning constantly, thus directing a wide range of attention toward your profile and eventually resulting in increases of followers.

But the catch to this strategy is that a page full of @mentions, aside from being completely irrelevant to the majority of Twitter users, makes a potential follower suspicious that you’ve only engaged them because you’re vying for their “follow.”

From Brandon Scott Gorrell’s “How to Optimize Your Twitter Brand” on Thought Catalog.
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